NEW DELHI: In a time-strapped 21st century, millennials are struggling to find time with their families. However a majority of Indians feel that home cleaning on Diwali is a great way to spend time with family, says a survey conducted by Urbanclap.
The survey was conducted in across 8 major cities – Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad between the age group of 22-34 years and covered more than 5,000 consumers.
Modern lifestyle and time constraint does not make Diwali house cleaning a fun task. Almost 31 per cent of the respondents feel that Diwali cleaning turns into a hectic or a chaotic day. Among the survey respondents, 42 per cent have the fear of dust allergy, 26 per cent of them fear losing a weekend and equate this feeling of being on a house arrest.
Outsourcing to professionals for home cleaning is also a new found tradition with the new age Indians with 68 per cent of consumers between the age of 20-35 are willing to hire professional help, while only 46 per cent over the age of 35 feel no need to outsource.
Gender comparison highlights that close to 65 per cent of women are more likely to outsource this yearly task while 40 per cent of the men would prefer to keep the house cleaning a family tradition and will not opt to hire professional help.
Commenting on the findings of the survey, Abhiraj Bhal, Co-Founder, Urbanclap said, “Today Pre-Diwali cleaning by professional help is on the rise. The survey saw participation of almost 60% from cities like Delhi, Mumbai and Bangalore. With as high as 68 per cent of respondents willing to pay reasonably for the task.